Buy Macrobid - HQ Pharmacy http://midmodesign.com/news/general/the-death-of-the-yellow-pages/ Web Design Tue, 27 Apr 2010 07:07:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Buy Macrobid - HQ Pharmacy http://midmodesign.com/news/general/the-death-of-the-yellow-pages/comment-page-1/#comment-1232 Mike Mon, 29 Mar 2010 14:18:47 +0000 http://midmodesign.com/?p=221#comment-1232 I agree, my HVAC company gets more internet searches than phone book leads. I agree, my HVAC company gets more internet searches than phone book leads.

]]> Buy Macrobid - HQ Pharmacy http://midmodesign.com/news/general/the-death-of-the-yellow-pages/comment-page-1/#comment-357 Tony Tue, 24 Feb 2009 18:52:01 +0000 http://midmodesign.com/?p=221#comment-357 Yellow book is made with 100% recycled paper and uses vegetable oil inks. How hip is that? Yellow book is made with 100% recycled paper and uses vegetable oil inks. How hip is that?

]]> Buy Macrobid - HQ Pharmacy http://midmodesign.com/news/general/the-death-of-the-yellow-pages/comment-page-1/#comment-207 Joseph R. B. Taylor Thu, 08 Jan 2009 21:15:45 +0000 http://midmodesign.com/?p=221#comment-207 The printed word has its place still in this world and I hope that it always does. The web is good for some things, the phone book for others. You're right about Google being the Yellow Pages of the web, but that's the web. How will you get a phone number if the power is out? Maybe if someone was smart they'd make the "Green Pages", made from 100% recycled materials. It would be hip to advertise there. The printed word has its place still in this world and I hope that it always does. The web is good for some things, the phone book for others. You’re right about Google being the Yellow Pages of the web, but that’s the web. How will you get a phone number if the power is out? Maybe if someone was smart they’d make the “Green Pages”, made from 100% recycled materials. It would be hip to advertise there.

]]> Buy Macrobid - HQ Pharmacy http://midmodesign.com/news/general/the-death-of-the-yellow-pages/comment-page-1/#comment-171 Susie Fri, 05 Dec 2008 16:42:53 +0000 http://midmodesign.com/?p=221#comment-171 I used a phone book yesterday... for packing my glasses, while moving. I didn't have any newspaper. I don't get that anymore. It's the electronic age. I've gone completely paperless. I hated getting the phone books. Every month, it seemed like a new one would come. If it wasn't the yellow pages, it was some other competitor. I don't even have a home phone! But anyway, I think you're right, though. Companies need to realize that consumers would like to consume less... we are going green and trying to stop using so much paper. I also believe everyone should have a website and market themselves online. I used a phone book yesterday…

for packing my glasses, while moving.

I didn’t have any newspaper. I don’t get that anymore.

It’s the electronic age. I’ve gone completely paperless. I hated getting the phone books. Every month, it seemed like a new one would come. If it wasn’t the yellow pages, it was some other competitor. I don’t even have a home phone!

But anyway, I think you’re right, though. Companies need to realize that consumers would like to consume less… we are going green and trying to stop using so much paper. I also believe everyone should have a website and market themselves online.

]]> Buy Macrobid - HQ Pharmacy http://midmodesign.com/news/general/the-death-of-the-yellow-pages/comment-page-1/#comment-92 John Wed, 19 Nov 2008 17:02:31 +0000 http://midmodesign.com/?p=221#comment-92 For a more balanced, non-biased view from a (non-Yellow Pages) marketing company, see: http://blog.kelseygroup.com/index.php/2008/11/17/more-overwrought-yellow-pages-coverage For a more balanced, non-biased view from a (non-Yellow Pages) marketing company, see:

http://blog.kelseygroup.com/index.php/2008/11/17/more-overwrought-yellow-pages-coverage

]]> Buy Macrobid - HQ Pharmacy http://midmodesign.com/news/general/the-death-of-the-yellow-pages/comment-page-1/#comment-79 james Fri, 14 Nov 2008 16:19:36 +0000 http://midmodesign.com/?p=221#comment-79 I don't use or care for the Yellow Pages either. What I despise is the delivery practices - which involve dumping loads and loads of phone books on doorsteps of people that will NOT touch them and make a beeline for the dumpster. YP companies have no incentive to reduce circulation, because every book printed counts as more ad revenue, despite the ned result. Companies are seeing that however, which is why the industry in a whole is in the decline. yellowpagesgoesgreen.org is an excellent resource for opt out methods I have a collection of articles on this at http://www.futuregringo.com/index.php/2008/11/08/the-life-of-a-phone-book/ And http://www.thedeets.com documents their dismal record of listening to opt outers james I don’t use or care for the Yellow Pages either. What I despise is the delivery practices – which involve dumping loads and loads of phone books on doorsteps of people that will NOT touch them and make a beeline for the dumpster.

YP companies have no incentive to reduce circulation, because every book printed counts as more ad revenue, despite the ned result. Companies are seeing that however, which is why the industry in a whole is in the decline.

yellowpagesgoesgreen.org is an excellent resource for opt out methods

I have a collection of articles on this at

http://www.futuregringo.com/index.php/2008/11/08/the-life-of-a-phone-book/

And http://www.thedeets.com documents their dismal record of listening to opt outers

james

]]> Buy Macrobid - HQ Pharmacy http://midmodesign.com/news/general/the-death-of-the-yellow-pages/comment-page-1/#comment-73 Bryan Thu, 13 Nov 2008 22:15:21 +0000 http://midmodesign.com/?p=221#comment-73 Absolutely not, if it does well for your business, do it. However, spreading into online marketing will give a business more exposure and make more money, especially as the next generation takes over. You'll notice in the coming years we'll likely see more and more shifts in this marketplace, and they will all be away from paper media. It's exciting times. Edit: While it has come up in conversations among several buddies, there are studies that show this trending. Here is one: http://www.marketwire.com/press-release/Tmp-Directional-Marketing-908381.html Absolutely not, if it does well for your business, do it. However, spreading into online marketing will give a business more exposure and make more money, especially as the next generation takes over.

You’ll notice in the coming years we’ll likely see more and more shifts in this marketplace, and they will all be away from paper media. It’s exciting times.

Edit: While it has come up in conversations among several buddies, there are studies that show this trending. Here is one: http://www.marketwire.com/press-release/Tmp-Directional-Marketing-908381.html

]]> Buy Macrobid - HQ Pharmacy http://midmodesign.com/news/general/the-death-of-the-yellow-pages/comment-page-1/#comment-72 kenc Thu, 13 Nov 2008 22:03:29 +0000 http://midmodesign.com/?p=221#comment-72 Ok, so you have an agenda, which isn't all bad, but what are you basing your comments on? Conversations with 10 buddies? The print Yellow Pages got nearly 14 BILLION look-ups last year. Are you suggesting small business ignore the one media that has consistent made their phone ring?? Ok, so you have an agenda, which isn’t all bad, but what are you basing your comments on? Conversations with 10 buddies? The print Yellow Pages got nearly 14 BILLION look-ups last year. Are you suggesting small business ignore the one media that has consistent made their phone ring??

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