When starting an online business, there are many things to consider when choosing the right website design. A website is what tells the world about your business. It doesn’t matter what anyone says, if your website isn’t catchy or interesting enough, then you won’t have as many visitors stay on your site. Same holds true if your site has too much going on, readers will get confused and leave. So you have to find a middle ground that makes your website a place that people want to come back to again and again.
Here are some questions for you to ask, in order to help you choose the right website design for your business.
1. What is the purpose of your website?
This is the first question that you need to ask yourself. What do you want visitors to your site to leave with? What are they coming back for? Are you looking to capture leads or new subscribers, educate visitors or sell products and services to your visitors? Getting clear on what you want your website to do is the first important thing to figure out before starting your website design.
2. Who is your target audience?
Who are the people that will be looking for your website? What are they looking for when they get to your site? If you already have a website, then who is your main audience? You want to have your site to be appealing to those visitors, so that they continue to return for more.
3. Are you going to design the website yourself?
Big businesses usually hire an individual or a company to designing and maintain their websites, but what if you’re not a big company with the advantage of deep pockets yet? You can still hire a web designer, but you will just have to have them make it easily changeable for you. Also learning how to post your own content to your site can save you money on web design.
What most small businesses and individuals just starting out, and don’t have the money to invest into website design do is create their own. It’s very easy to create one yourself; you can simply use a blog platform like WordPress or Blogger. They are easy to use, and easy to maintain on your own. You can have your own website set up in a day or two, with your own theme. If you’re not sure about how to create your own site, there are tons of videos online that will show you everything you need to do, from a to z.
4. Are you going to have someone else design your website?
If you have the extra money to have someone else design your website, then first thing is to begin looking around for the right designer. You want to find a company or individual that can take your vision and bring it to life, without charging you a ton of money in the process.
If you do decide to hire someone, try to be as clear as possible about what you want. They will create their own style if they don’t have your vision in front of them, so come up with a list of details that you want to include in your design. You can also include any pictures that will help, ideas from other websites, or thing you don’t want included.
5. What is your monthly budget for your website upkeep?
Come up with a monthly budget and stick to it. If you have a web designer that you want to maintain your site, then let them know beforehand how much you can pay per month. This will help them know what they can do for your site each month. If you have created your own website, then allow a budget for plug-ins and extras for your site. You can also include any marketing fees, like PPC or hire a marketing company. Marketing can help get traffic to your website for low daily or monthly costs.
6. Stuck on your design?
Do you like other websites that are in your niche? If so, you can utilize what they are using, especially if it is getting them traffic, and get ideas from them for your site. Then you can incorporate your own ideas as well. You’re not going to steal their entire website design; you are just going to use the site to help you get more creative about your own design.
Choosing the right website design for your business is something that you must do at some point. If you have the money for a web designer, then you can hire one and have them come up with the total design. Every business owner needs one in order to have any presence on the web.